Brand Design System

Drift Collective

Wander without direction

Brand Design System Kit
Section 02

Color System

Primary
Ocean Teal
HEX #0D9488
RGB 13, 148, 136
CMYK 73, 0, 59, 42
Pantone 7675 C
Secondary
Midnight Navy
HEX #0F172A
RGB 15, 23, 42
CMYK 85, 74, 30, 83
Pantone 533 C
Accent
Sunset Orange
HEX #F97316
RGB 249, 115, 22
CMYK 0, 54, 91, 2
Pantone 1505 C
Background
Seafoam Mist
HEX #F0FDFA
RGB 240, 253, 250
CMYK 5, 0, 3, 1
Pantone 9301 C
50
100
200
300
400
500
600
700
800
900
Primary → Accent Gradient

Dark Background

Teal text on navy creates a sophisticated, travel-inspired atmosphere.

Light Background

Navy text on seafoam provides excellent readability with an airy feel.

Section 03

Typography Specimen

Aa
48pxThe best trips don't have itineraries
36pxThe best trips don't have itineraries
24pxThe best trips don't have itineraries
20pxThe best trips don't have itineraries
16pxThe best trips don't have itineraries
14pxThe best trips don't have itineraries
12pxThe best trips don't have itineraries

Accent Font — Cormorant Garamond

We believe the most memorable journeys happen when you let go of the itinerary and embrace the unknown. Every destination holds a story waiting to be discovered by those willing to wander.

Body Font — Karla at 16px with 1.8 line height for clean, modern travel content.

Light 300Drift
Regular 400Drift
Medium 500Drift
SemiBold 600Drift
Bold 700Drift
Section 04

Business Cards

Wander without direction
Maya Torres Experience Curator
maya@driftcollective.com
Print Specs — 3.5" × 2" (89 × 51mm) • 300dpi • CMYK • Round corners 3mm radius
Section 05

Social Media Templates

Instagram Post: 1080 × 1080px • JPG/PNG • 72-150dpi
Instagram Story: 1080 × 1920px • JPG/PNG • 72-150dpi
Twitter/X Header: 1500 × 500px • JPG/PNG • 72dpi
Section 06

Poster / Flyer

Curated Experience

Kyoto
After Dark

Curated Wanderlust

[Your Destination Photo]
🌙

Night Markets & Lanterns

Experience the magic after sunset

🍜

Hidden Izakayas

Local favorites off the beaten path

🗾

Private Temple Access

Exclusive moments of tranquility

Limited Spaces Available

Print Specs — A3 (297 × 420mm) • 300dpi • CMYK • Bleed 3mm