Brand Design System

Velvet Ritual

Your skin deserves ceremony

Brand Design System Kit
Section 02

Color System

Primary
Velvet Rose
HEX #E11D48
RGB 225, 29, 72
CMYK 0, 87, 68, 12
Pantone 198 C
Secondary
Midnight
HEX #292524
RGB 41, 37, 36
CMYK 63, 60, 60, 71
Pantone Black 4 C
Accent
Sage Mist
HEX #86B88C
RGB 134, 184, 140
CMYK 45, 0, 50, 14
Pantone 558 C
Background
Peach Blush
HEX #FFF7ED
RGB 255, 247, 237
CMYK 0, 3, 7, 0
Pantone 9181 C
50
100
200
300
400
500
600
700
800
900
Primary → Gold Gradient

Dark Background

Rose text on midnight creates a luxurious, evening skincare atmosphere.

Light Background

Midnight text on blush provides elegant contrast with a soft, natural feel.

Section 03

Typography Specimen

Aa
48pxYour evening routine is not a chore
36pxYour evening routine is not a chore
24pxYour evening routine is not a chore
20pxYour evening routine is not a chore
16pxYour evening routine is not a chore
14pxYour evening routine is not a chore
12pxYour evening routine is not a chore

Accent Font — Playfair Display

Transform your nightly skincare into a moment of self-care. Our formulas are crafted with botanicals and advanced science to give your skin the attention it deserves.

Body Font — Karla at 16px with 1.8 line height for clean, luxurious product descriptions.

Light 300Velvet
Regular 400Velvet
Medium 500Velvet
SemiBold 600Velvet
Bold 700Velvet
Section 04

Business Cards

Your skin deserves ceremony
Lena Park Founder & Formulator
lena@velvetritual.com
Print Specs — 3.5" × 2" (89 × 51mm) • 300dpi • CMYK • Round corners 3mm radius
Section 05

Social Media Templates

Instagram Post: 1080 × 1080px • JPG/PNG • 72-150dpi
Instagram Story: 1080 × 1920px • JPG/PNG • 72-150dpi
Twitter/X Header: 1500 × 500px • JPG/PNG • 72dpi
Section 06

Poster / Flyer

New Launch

Midnight Recovery Serum

Ritual, Not Routine

[Your Product Photo]
🌙

Overnight Renewal

Wake up to transformed skin

🌿

Botanical Complex

Rose hip, bakuchiol & squalane

✨

Clinical Results

Visible improvement in 7 days

Elevate Your Evening Ritual

Print Specs — A3 (297 × 420mm) • 300dpi • CMYK • Bleed 3mm